Nestled along the banks of the spring-fed Comal River, Downtown New Braunfels offers some of the finest shopping, dining, entertainment and history Central Texas. Rich in German heritage, the area features a dense concentration of intact historic architecture from the traditional German craftsmanship of the 1840s, the elaborate decorative styles of the Victorian-era, through the sleek simplicity of the Art Deco and Moderne alongside contemporary development. Step back in time at Naeglin’s Bakery, Texas’ oldest continuously operating bakery or Henne Hardware, Texas’ oldest continually operating hardware store. 

You can spend an entire day – and night – in Downtown New Braunfels shopping in the trendiest of boutiques, visiting the weekly farmer’s market, dining in one of many fabulous restaurants and bakeries, unwinding in a pub while listening to great music and staying in a historic hotel or bed and breakfast. This area is home to dozens of exceptional boutique stores, pubs, and restaurants, as well as offices, homes, and residential/work lofts. 

Downtown New Braunfels’s rich cultural offerings are beyond exceptional including live-music venues, art galleries, and museums. The Comal River, renowned as a tourist destination for river recreation, winds around the Downtown area and is accessible by foot from Downtown. Museums such as the McKenna Children’s Museum, the New Braunfels Railroad Museum, and the Buckhorn Barber Shop Museum are conveniently located in the district as are cultural outposts such as the New Braunfels Art League, the Historic Outdoor Art Museum, and the Brauntex Performing Arts Theater.