The Holland Hotel was built in 1912 under the orders of Mr. John R. Holland, a prominent cattleman at the time, who believed Alpine needed a place where the travelers of the booming mining industry could stay the night. The hotel was finished during the mercury mining boom and became very successful as a business, social and civic center. After Mr. Holland’s death, his son Clay took over the hotel. In 1928 he decided to add the existing building under the design of the major southwest architecture company at the time, Trost and Trost. It was built for $250,000. The Holland was recognized as a Recorded Texas Historic Landmark in 1980.